![]() Šašek’s appeal these days is mid-century retro chic: jauntily modernistic depictions of places, executed with an ethnographer’s exacting eye and the verve of the adman. More than 1 million copies have since been sold. By now, 17 of the original 18 have been reprinted. In 2003, Rizzoli reissued the first few books in the series with the seemingly fanciful idea of marketing a half-century-old set of city and country guides to the most globalized generation in history. The books were translated into many languages, including French, German, Italian, Spanish, Finnish, Korean, and Japanese. In total, he produced 18 oversize, pen-and-gouache illustrated Baedekers for the pint-size set, including This Is San Francisco, This Is Israel, and This Is the United Nations. ![]() Allen, the exiled Czech artist charted an idiosyncratic, primary-color-saturated path through the mid-20th-century world. ![]() Beginning with This Is Paris, published in 1959 by the British firm W. F or Baby Boomers whose childhood dreams were of Paris and Hong Kong rather than Narnia and Hobbiton, Miroslav Šašek’s This Is picture-book series offered a magic carpet to take them there. ![]()
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